Picking a domain name: the 5 rules pros follow

1. Brandable: invented words win (“Stripe”, “Notion”, “Atlas”).
2. Pronounceable: if you can’t say it on a phone, it’s wrong.
3. Short: ≤7 letters ideal, ≤12 absolute max.
4. .com: every other TLD has a 30–50% trust gap.
5. Avoid hyphens, numbers, weird spellings.

Where to search

Namecheap, Porkbun, Squarespace. Avoid GoDaddy auctions.

When to splurge

A 4-letter .com can be ₹5–20L. Worth it if you’re building a brand to last 10+ years.